The senior growth partner behind Phenom Digital.
A founder-led growth practice giving ambitious businesses senior growth leadership — and the operating system beneath it — without the cost and lead time of a permanent executive hire.
Enterprise rigour, venture pace.
Most growth specialists have worked in one world. We’ve worked across three — inside a global FMCG digital venture leading growth across 20+ markets under real corporate governance; inside a leading venture builder, standing a B2B venture’s demand engine up from zero; and inside a global communications group, leading B2B demand for enterprise-technology clients.
Client names withheld under confidentiality; available to discuss under NDA.
Four convictions about growth.
- Growth is a system, not a series of campaigns. Build the operating system and results compound.
- If you can’t see CAC, payback and pipeline in one place, you’re guessing. Measurement comes first.
- Brand and performance aren’t opposites. Equity and rigour drive revenue together.
- Seniority means judgement and accountability — knowing what not to do, and owning the number.
Where the practice comes from.
Growth Marketing Lead
A global FMCG digital venture (2021–present). Full-funnel growth across 20+ markets; built the measurement & attribution stack; led experimentation and agency partnerships.
Senior Venture Growth Architect
A leading venture builder (2019–2020). Built a B2B venture’s demand engine from launch to scale.
Acting Head of Digital
A global communications group (2018). Led B2B digital strategy and demand generation for enterprise-technology clients.
Credentials: Saïd Business School (Oxford), University of Virginia, Harvard, BCG · Google Cloud AI Leader · Google, Meta & HubSpot certified.