Plenty of businesses have a reasonable strategy and still can’t execute — because the operating model is wrong. Teams are structured around channels, data is fragmented, decisions are slow.

The four components

People and structure (organised around outcomes, not channels); process and cadence; data and measurement (shared standards, a single view); and technology and workflows, including AI where it genuinely saves time.

Structure around outcomes

The most common flaw is organising by channel, each team optimising its own metric while no one owns the outcome. Restructuring around outcomes ends the silo wars.

Rigour and pace together

Shared standards enable speed by removing the need to re-decide everything; a clear cadence creates pace rather than constraining it.